Boox Case Study
The Brief
The Brief
Boox partnered with We Are SNS to increase brand awareness across Instagram and TikTok by leveraging business/influencer partnerships. The primary KPI was to introduce the brand to new audiences and drive discovery through authentic, creator-led content. A secondary objective was to generate meaningful engagement and encourage traffic to the Boox website.
What We Did
TikTok
UGC
The Approach
To achieve this, we executed a multi-tier influencer strategy anchored by high-impact entrepreneurs Montana Brown and Kaz Crossley. Selected for their commitment to sustainability, both partners provided the perfect opportunity to showcase Boox in action through their own ventures: Montana’s inclusive swimwear brand, Swim Society, and Kaz’s Kazbands, specifically featuring their Sustainable Bamboo Knot Range
By collaborating 2x macro influencers (Kaz & Montana) and 3x of mid-tier niche independent business owners, we were able to bridge the gap between mass-market lifestyle appeal and high-authority business advocacy. This influencer approach allowed the campaign to reach both a broad consumer base and a specialised network of brands and entrepreneurs.
Alongside this influencer activity, we produced a promotional video to serve as the campaign’s educational kickstarter. This asset was engineered to spotlight the sustainability crisis in postable delivery, positioning Boox as the definitive, innovative solution for the modern e-commerce landscape.
The strategy prioritised:
- Mass visibility: High-impact placements across Instagram Reels, Stories, and TikTok to maximise "top-of-funnel" awareness.
- Authority & alignment: Partnering with creators who possess strong brand alignment and deeply engaged, entrepreneurial communities.
- Conversion-led stories: Utilising link features and "Sticker taps" to convert interest into direct website traffic.
- Content synergy: A strategic mix of high-production educational content, organic product integration, and lifestyle storytelling.
The Results
The campaign delivered exceptional visibility and high-quality engagement, successfully cementing Boox’s presence across both Instagram and TikTok. By leveraging the star power of Montana and Kaz alongside a specialised supporting squad of business owners, we achieved a total reach exceeding 280,000+.
This includes:
- The campaign generated over 344,000 total impressions, highlighting that the content was rewatched multiple times.
- Resonating deeply with the B2B market. This was reflected in a high volume of Saves, indicating that entrepreneurs are bookmarking Boox as their future packaging solution.
We don't just create content; we build social momentum for the products the planet needs. Check out our Good Cup case study to view more of our work driving awareness for sustainable brands across the global marketplace.
