Budgens Case Study
The Brief
The Brief
As part of our ongoing partnership with The Booker Group, where we manage social and paid activity for Premier, Londis, and SCOOT, We Are SNS were asked to extend our content creation support to Budgens.
The challenge: create scroll-stopping, relatable monthly content that resonated with Budgens’ local communities while showcasing their range of products, deals, and seasonal moments.
Our goal was to highlight value and make Budgens’ social presence feel fresh, creative and relatable, producing content that lived natively on TikTok, while being flexible enough for Instagram and Facebook.
What We Did
Content
The Approach
We Are SNS developed a content direction rooted in everyday storytelling, showing Budgens not just as a supermarket, but as a part of the local lifestyle.
Our content creation strategy focused on simplicity, relatability, and rhythm, producing fast-turnaround, high-performing assets that balanced community authenticity with social trends.
Each month, our team delivered:
5x social-first video concepts, inspired by seasonal moments, appreciation dates, and real-life routines.
A blend of in-store storytelling and lifestyle-led content, filmed across multiple locations; from kitchen setups to friendly local store checkouts.
Platform-optimised edits for TikTok, Instagram, and Facebook, ensuring each asset felt native, engaging, and true to Budgens’ brand voice.
Running for around 18 months, we produced 85 original video assets, each reworked into multiple platform-ready variations.
To help ensure your content is SEO optimised for TikTok, read our blog on ‘How to do well on TikTok in 2026’.
The Results
Our partnership helped Budgens boost its online presence while keeping its community heart intact.
By combining trend-aware storytelling with familiar, real-world moments, Budgens built a recognisable social media identity that audiences connected with, turning everyday shopping into shareable, relatable content.
The result was a more engaged and loyal digital community, with content that didn’t just inform but entertained and inspired action across every channel.
For insights into our experience in paid media content, check out how we delivered SCOOT over 640,000 impressions and drove 16,000 app clicks across a 12 week launch campaign..
Ready to elevate your brand’s digital presence and post content that truly resonates? Chat with us today and let’s make it happen.
