Jimmy's Iced Coffee Case Study
The Brief
The Brief
Jimmy’s Coffee partnered with We Are SNS to launch and drive awareness for the new Caramel Waffle flavour on TikTok Shop. The objective was to increase visibility, accelerate product discovery and convert social media engagement into direct sales with a campaign period of three months.
Running across key retail moments, including Black Friday and Christmas, the campaign required a strategic influencer marketing approach that could maximise reach while capitalising on heightened seasonal purchase intent within TikTok Shop’s fast-growing social commerce environment.
What We Did
TikTok Shop
Influencer
The Approach
As a performance-led TikTok agency, we implemented a structured influencer marketing strategy through TikTok Shop’s Affiliate Centre, shortlisting 250 high-potential creators with proven selling experience. Our focus was to combine strong social media storytelling with conversion-driven commerce.
Creators were carefully selected across multiple categories, with a particular emphasis on lifestyle content to ensure the product was integrated naturally and authentically into everyday routines. We analysed each creator’s average posting rate to prioritise those with consistent output, enabling us to scale content volume efficiently. Alongside short-form social media content, we activated creators confident in live selling to drive real-time engagement and conversion directly within TikTok Shop.
The Results
From the 250 shortlisted affiliates, 210 creators actively posted, resulting in an 84% posting rate. This high activation rate was critical in ensuring consistent visibility across social media feeds throughout the campaign period.
The campaign generated a significant volume of short-form videos alongside live shopping streams, reinforcing product awareness while driving immediate purchase behaviour within TikTok Shop. By aligning activity with Black Friday and Christmas, we leveraged peak shopping moments to create urgency and maximise conversion. The blend of discovery-led influencer marketing content and conversion-focused live sessions enabled us to move audiences seamlessly from awareness to transaction.
Within three months, the campaign delivered substantial content scale and measurable commercial impact across social media and TikTok Shop. The TikTok creators created multiple pieces of content during the campaign resulting in more than 900 videos posted, alongside more than 630 live sessions, maintaining sustained product visibility and engagement.
This activity resulted in just under 950 drinks sold and generated over £15,000 in sales. The results demonstrate the effectiveness of a structured influencer marketing strategy, delivered by a specialist TikTok agency, in converting social media engagement into tangible sales through TikTok Shop.
If you're looking to turn creator content into measurable revenue and make your next campaign work harder across TikTok Shop, let’s talk. Partner with us to build a data-led, conversion-focused influencer strategy on TikTok that drives real commercial impact for your brand.
