Cake Box Case Study
The Brief
The Brief
Cake Box, a leading cake retailer with over 230 stores nationwide, sought to establish a dynamic presence on TikTok, recognising the platform’s growing influence. They partnered with We Are SNS to develop a comprehensive strategy encompassing TikTok growth, content creation, and influencer engagement to boost brand visibility, engage a younger audience, and highlight Cake Box’s unique offerings.
What We Did
Social
Content
Influencer
The Approach
We Are SNS implemented a two-phase strategy. The first phase focused on establishing a playful and relatable brand tone on TikTok while educating and entertaining viewers about Cake Box’s products and in-store experiences. Content creation included in-store videos showcasing cake-making and decorating processes, highlighting the artistry and attention to detail. The second phase incorporated influencer collaborations, tapping into a range of micro and macro influencers to broaden reach and create authentic, engaging content that resonated with their followers.
We also leveraged trending TikTok formats and sounds to create relevant and shareable content while incorporating behind-the-scenes footage to showcase the fun, energetic environment of Cake Box stores. This mix of studio and on-location lifestyle content allowed Cake Box to establish a consistent, engaging feed that appealed to both existing and new audiences.
The Results
Over the first 9 months, We Are SNS produced over 150 pieces of TikTok content, blending educational, entertaining, and trend-led videos. Influencer marketing amplified reach, producing content that showcased in-store experiences, personalisation options, and seasonal campaigns.
The channel grew by over 5,500 followers, with an average of 21,000 impressions per post. Engagement metrics included 70,000 likes, 12,000 shares, and 6,000 saves, demonstrating strong audience interaction and a growing, engaged TikTok community.
For more insights into We Are SNS TikTok campaigns, check out how we delivered Colgate UK 27.8 million views in just one year on TikTok.
Looking to grow on TikTok? Check out our blog on TikTok trends & insights for 2026. There is a lot here that could be useful for your up and coming TikTok campaigns.
Need support elevating your brand and driving engagement on TikTok? Let’s create content that connects, converts, and keeps your audience coming back for more.
