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Philip Kingsley TikTok

Philip Kingsley Case Study

PK Header images

The Brief

The Brief

We Are SNS was approached to support Philip Kingsley’s TikTok presence over a two-month interim period. The aim was to elevate brand visibility, engagement, and authority on TikTok through content creation, strategic posting, community management, user-generated content (UGC) curation, and influencer partnerships.

What We Did

Influencer

TikTok

UGC

TikTok
Influencer
Philip Kingsley
Screenshot 2026 04 16 at 16 31 36
TikTok
Influencer
Philip Kingsley
Screenshot 2026 04 16 at 16 30 49
TikTok
Influencer
Philip Kingsley
Screenshot 2026 04 16 at 16 30 37
TikTok
Influencer
Philip Kingsley
Screenshot 2026 04 16 at 16 32 00
PK 2 Thumbnail and bottom image

The Approach

We developed a structured content strategy focused on three key pillars: product awareness, educational value, and UGC-driven authenticity. Using our in-house studio, we created high-quality videos highlighting Philip Kingsley’s product range. Seasonal content was timed around Christmas and Black Friday to maximise relevance and engagement.

We also collaborated with industry experts at Philip Kingsley’s salon in central London to address trending hair-related topics, creating informative and authoritative educational content. Additionally, UGC from diverse creators was curated to showcase real-life product use, fostering authenticity and relatability.

Carousel-style content was strategically produced to align with trending TikTok formats, ensuring the brand remained visible in a dynamic, product-focused landscape.

The Results

Over the two-month campaign, 37 videos were shared, generating a total of 395,000 views and 12,000 likes. Educational content featuring industry expert Glenn alone achieved 238,000 impressions and attracted 900 new followers, highlighting the audience’s appetite for expert-led content. The campaign successfully increased Philip Kingsley’s TikTok engagement and visibility, creating a thriving hub for education, trends, and community interaction.

Curious how other beauty brands are building momentum on TikTok? Check out our Colgate case study next. 

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