SCOOT Case Study
The Brief
The Brief
Scoot Delivery partnered with We Are SNS, a leading TikTok content agency, to deliver impactful influencer marketing services that would increase brand awareness and drive app downloads across the UK. The objective was to position Scoot as a convenient, everyday solution while expanding visibility among both new and existing audiences.
What We Did
Influencer
TikTok
The Approach
We executed a four-month influencer campaign across 17 UK locations, combining high-quality influencer content with a strategic mix of organic and paid media.
As a specialist in influencer and TikTok marketing, we sourced and managed a diverse mix of Instagram and TikTok creators across key verticals including food, family, home, outdoor, and local community niches. Each creator produced authentic, platform-native content tailored to their audience, showcasing Scoot Delivery as an easy, everyday solution.
To ensure both scale and relevance, we prioritised creators with strong engagement and local credibility. This allowed the influencer campaign to effectively reach audiences at both a national level and within specific communities.
To further enhance performance, we repurposed top-performing influencer content into high-converting paid ads. These assets were deployed through a targeted Meta ad campaign, focusing on geographically relevant regions such as Leven. The paid strategy was optimised for traffic, driving users directly to the Scoot app landing page.
This integrated approach, blending organic influencer marketing services with performance-driven paid ads, enabled us to maximise reach, maintain consistent visibility, and efficiently target both broad and hyper-local audiences.
The Results
The influencer campaign delivered strong performance across both organic and paid channels, generating over 850k views.
By combining large-scale creators with hyper-local influencers, we successfully built widespread awareness while maintaining relevance within local communities. The campaign drove over 32k likes, demonstrating strong engagement and genuine interest in the brand.
In addition to just under 4.4k tracked link clicks, the campaign generated over 3.8k saves and shares, highlighting strong user intent and future consideration.
Insights from the campaign showed that larger regions and higher-profile influencers delivered the greatest reach, while smaller, localised creators played a key role in driving meaningful engagement and supporting targeted growth.
This campaign is just one example of how we combine influencer marketing with paid media to drive results. Take a look at more of our collaborations, including Jimmy’s Iced Coffee, to see how we generate impactful social media traffic and sales with influencer marketing on TikTok.
