The Brief:

Eat Water partnered with SNS to support a multi channel social media campaign consisting of content creation, social media management and influencer marketing to align brand positioning, reach new niche audiences and support the growth of their social media channels.

Working alongside the Eat Water team, we were able to outline and execute a strategy which began with moodboarding content creation and ideas, from there social media grid planning along with content calendars were outlined whilst our in-house photographers and videographers started to bring the content to life.

The content was a mix of static imagery and recipe inspiration and cooking demonstration videos.

We then hand-picked micro influencers each month, all of who matched the niche target audience, matching that of Eat Water – the influencers were gifted products and tasked with bringing the ingredients to life within recipe inspiration.

The influencer content had wonderful sentiment and the content was further re-purposed across the Eat Water social channels.

The Results:

During the initial 6 months we collaborated with more than 35 influencers, reached audiences in excess of 300,000, had over 11,500 engagements and an overall engagement rate of more than 4%

We also created over 118 pieces of content, saw an 48% increase in social media followings with a 52% increase in engagement and a total reach of more than 290,000 on social media.

We then published articles and shared the content across our very own network of social media channels such as The Grub Hub reaching further 3.8k social media consumers.