Bandai Namco Case Study
The Brief
The Brief
Bandai Namco partnered with us to capture content across their Funscapes locations throughout the UK, focusing on the immersive in-store experience and highlighting their mix of entertainment, gaming, and collectible offerings. Following the success of that collaboration, we were commissioned to support the launch of the new Birmingham Cross Store, expanding the partnership and building on the trust established in our approach. This included filming and editing 10 pieces of short-form video content. Each piece will be designed for social-first platforms, showcasing the store’s unique retail and entertainment experience while driving awareness and footfall.
The creative direction had to be vibrant, playful, and visually rich, while capturing the high-energy world of anime and pop culture while maintaining the clean, premium feel of the Bandai Namco retail environment. The content targets collectors and hobbyists, casual shoppers and gift seekers, and anime, manga, and pop culture fans, with a focus on showcasing the store’s immersive experience, highlighting product variety and branded areas, capturing the excitement of the launch, and delivering social-first content optimised for engagement and shareability.
What We Did
TikTok
Content
The Approach
Our approach was to create 10 pieces of dynamic, social-first content that brought Bandai Namco’s retail environments to life, tailoring the storytelling to the unique purpose of each location. For the Funscape sites, we focused on capturing the energy and variety of in-store activities, using immersive, experience-led content to showcase the entertainment offering.
For the Birmingham Cross Store, our approach shifted to a more structured format, with each piece dedicated to a specific sub-store, highlighting individual brand identities, product ranges, and their appeal to different audiences. Across both, we utilised a mix of montage edits, vlog-style content, informative clips, and guided store tours to ensure versatility across platforms while maintaining an engaging and accessible tone. Throughout production, we carefully navigated brand and product licensing requirements, adhering to strict franchise guidelines to ensure full compliance and a smooth approval process.
The Results
The content successfully captured the atmosphere, variety, and energy of Bandai Namco’s Funscape concept, and was effectively deployed across social channels to maximise reach and engagement. In total, the campaign generated over 72,000 impressions, reinforcing both brand awareness and driving in-store interest. It was raised that the strength of our content directly led to a second brief for the Birmingham store, demonstrating clear confidence in our creative execution and operational reliability. Bandai Namco were extremely pleased with the results and have expressed a strong interest in continuing the partnership on a regular bases.
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