Facetheory Case Study
The Brief
The Brief
Facetheory approached We Are SNS for social media marketing support, creating a suite of product-focused content assets for Instagram. The objective was clear: increase product awareness and drive high-intent traffic to their website through visually engaging, studio-based content featuring models. The assets needed to strike a balance between aspirational lifestyle messaging and simple, educational product storytelling tailored for social-first consumption.
What We Did
Content
The Approach
We developed a cohesive content creation plan centred around Facetheory’s hero products, translating key benefits into digestible, scroll-stopping visuals. Content production took place in a controlled studio environment, enabling us to highlight product textures and formulations, and capture real-skin application shots with precision.
The final mix included:
- 5 high-quality still images
- 10 social-first videos optimised for Reels and Stories
Our creative direction combined clean, minimal aesthetics with relatable demonstrations and model-led moments, perfect for capturing attention and building trust on Instagram.
The Results
The final assets of this content campaign gave Facetheory a versatile bank of content suitable for organic posts, paid campaigns, and ongoing social testing. The new visuals strengthened the brand’s Instagram presence, improved product clarity, and drove increased website traffic during the campaign period. The mix of aspirational and educational content also delivered higher engagement and stronger audience retention across their Reels placements.
Strong content creation isn’t necessarily reliant on just production quality, but on structure and strategy around storytelling to help stop viewers scrolling past and ultimately engaging your product or service. To see more examples of how we boost ROI with social media content, check out how we delivered Mixam $57,224.25 in referred revenue and a 6.57% ROI, fuelled by 31 pieces of high-performing content.
But how can you target key age demographics with health, beauty and wellness space? Take a look at our blog for insights into ‘The generational divide in wellness marketing’.
Curious how the right mix of content strategy and creative storytelling could work for your brand? Let’s talk about how we could help you drive engagement, retention, and real ROI.
