WeShop Case Study
The Brief
The Brief
WeShop, a fast-growing e-commerce platform, partnered with We Are SNS to boost app registrations and increase user engagement over a three-month period. The aim was to connect with influencers who could authentically resonate with the brand and motivate their followers to register on the WeShop app.
What We Did
Influencer
The Approach
We leveraged our extensive database of 50,000 influencers to identify those whose demographics, interests, and engagement metrics aligned with WeShop’s target audience. We implemented a multi-channel outreach strategy across our network and its sister platform, TBP, alongside direct emails and pre-existing influencer relationships. Approximately 7,000 influencers were approached with tailored messaging highlighting the benefits of registering on the WeShop platform.
The Results
The campaign achieved outstanding outcomes. Over 1,000 influencers completed the app sign-up process, representing a strong conversion from outreach efforts. Collectively, these influencers boasted a combined following of 40 million across social media platforms, significantly amplifying WeShop’s visibility and potential user base.
Through a highly targeted and diversified influencer strategy, we successfully drove WeShop app registrations while building authentic engagement within the influencer community. This campaign highlights the power of strategic influencer marketing in delivering measurable digital growth and long-term brand advocacy.
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